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Cultural Advice

If you plan to expand your business abroad, you have to be familiar with the customs and conventions of the foreign country in order to avoid product failures.
The importance of cultural knowledge is often underestimated. More and more international companies have realized this and avoided cultural mistakes by seeking expert advice.

Textmission helps you with the internationalization process of your product or service by providing you with the information you require. Let us know which country you would like to expand into and we will advise you on what you need to consider. Even your company name can be a potential problem. A name that has a positive connotation in Spain might be perceived in a very different manner in Great Britain. A German customer entering an American supermarket may feel uncomfortable, if he is not used to the level of customer service. We advise you on the best way to approach your target country to make sure you are well received on every continent.

Please note: Our cultural advice service is restricted to the following countries/areas:

Germany
Austria
Switzerland
Great Britain and Ireland
USA
Italy
Spain